This project started as a challenge—but it turned into something bigger.

On YouTube, I’m creating 100 barrettes in 100 days, designing and making each piece by hand while sharing the real, behind-the-scenes process of building Ann Gabriel. Not the polished version—the actual work. The decisions, the experiments, the wins, the mistakes, and everything in between.

Each day is a new design. Sometimes it’s bold and sparkly, sometimes it’s simple and classic. But every single one is made with intention: to create something strong, beautiful, and wearable for real life.

This is where it all began. Our solid colored barrettes are the tried-and-true foundation of our collection. Simple yet sophisticated, these aren’t your daughter’s barrettes. Handcrafted with care, they offer exceptional hold and durability. Beautifully designed, they're the perfect finishing touch for any hairstyle.

There are moments when only a ponytail holder will do. For those times, choose holders that care for your hair. These ponytail holders are designed to hold all day without pulling or causing damage. They won't strip your hair of natural oils, and they're perfect for any occasion. Whether you're working out or just need to keep your hair in place, these are the ideal choice.

An explosion of color and sparkle, this collection features multicolored Swarovski crystals on every design—from Eleanor to Julia to Frida. Bold, joyful, and unapologetically bright, it’s the perfect way to add radiant chaos to any hairstyle.

The ever classic black Julia Barrette with Each barrette covered in tiny, multicolored Swarovski crystals that catch the light from every angle. Bright, bold, and radiant—these pieces turn any hairstyle into a sparkling statement.

Inspired by 1920s Art Deco glamour, the Edith comes in Noir—deep green with copper and gold crystals—and Lumière—sleek silver with holographic sparkle. Sophisticated, timeless, and effortlessly dazzling.